About

The Problem We Solve

## Background

When we built ChurnGuard, we identified a specific structural gap in the indie SaaS ecosystem: dedicated customer success tooling did not exist below $2,400/month. The players serving enterprise churn — Gainsight, Totango — priced themselves out of the sub-$100K MRR segment.

## What We Built

ChurnGuard is a churn-detection and early-warning system for indie SaaS founders. It synthesizes usage data from your existing stack (Stripe, billing; Intercom, support) and generates actionable outreach sequences when risk signals emerge in real time.

## How We Work

You connect ChurnGuard via API to your product and billing data. The system runs silent risk scoring against behavioral and payment signals. When a threshold is crossed, ChurnGuard drafts personalized outreach and triggers the workflow — no manual triage required.

## Current State

We serve founders in the $10K–$100K MRR range, a segment operator profile: solo technical founder, $20–50K in capital, shipping fast. The target market is ~50,000 operators globally, representing $5B combined ARR. We're designed to scale with you from first-paid to first-significant-churn.

Pricing is published at $500/month flat. No seat-based or usage-based escalation.

How We Work

Evidence-Only Claims

Every feature assertion ties to a verifiable mechanism. When data conflicts with our assumptions, we update the model — not the narrative.

Price Parity

Flat $500/month. No seat licenses. No usage surcharges. A single pricing tier that reflects the cost of the service, not the extractable value from the customer.

Stack-Native

ChurnGuard reads your existing billing and support data. It does not require you to change tools, migrate databases, or adopt a new CRM.

Indie-First Prioritization

Product decisions route to the indie SaaS segment first. Enterprise feature requests enter a backlog, not a roadmap.